24-7 Intouch has several clients in the online and multichannel retail industry who experience increased volumes over the Christmas season. The National Retail Federation predicted 2008 holiday sales to reach $470.4 billion,1 an amount that will be matched for the 2009 season. Our clients have spent a significant amount of time and money developing creative marketing strategies to drive traffic to their site with holiday promotions, and while many other companies also do an excellent job of this, they do not support the resultant traffic increase effectively. When customers are ready to buy or ask further questions, customer service often does not meet demands to ensure satisfaction or complete the sale, and this is why many have turned to outsourcing as an effective strategy to ensure your business is ready to deal with the Christmas rush.
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